In 1986, celebrated Japanese actress Ai Saotome became concerned about her stressed skin. Depleted from hours spent in heavy makeup each day, Ai’s skin lacked the fresh glow she craved. Inspired by her need and the deeply rooted skincare traditions of her country, Ai created KohGenDo, a line of pure and healthy skincare designed to deliver radiant skin on and off the set. Soon Ai extended the benefits of skincare into a color cosmetics line and our iconic, red tubed Moisture Foundation was born.

Rooted in the belief that everything you put on your skin should contribute to its health we avoid artificial ingredients, fragrance, synthetic pigments, paraben and mineral oil. Cruelty free since 1986.