Elevate your makeup. Our plant-powered formulas enhance + nurture your skin while offering high performance alternatives to conventional makeup. We care for you and the planet with commitments to ingredient purity, health and sustainability.
Pioneers of natural beauty…long before it became a trend. Thanks in part to the magic of Taos, New Mexico, and our willingness to push the boundaries of clean beauty, we offer products with beautiful textures and versatile color that don’t compromise on performance or harm the environment. It was in Taos that that founders Krysia Boinis and Kristine Keheley came together with a shared vision to create clean makeup that would capture the ethereal light and give skin a lit-from-within-glow.