Not all primers are created equal. The perfect canvas for makeup begins with Heir Atelier, the #AntiPrimePRIMER, because each is lightweight rather than thick, sticky, dulling or drying, as most primers are. Brand Founder and pro makeup artist Kendra Richards, whose clients have included Cindy Crawford, Glenn Close and Hilary Duff, has a skin-first approach to makeup, preferring to highlight the natural beauty of her clients instead of masking it. Heir Atelier’s lightweight formulas provide powerfully effective primers by combining skincare ingredients, such as Hyaluronic Acid and Peptides, with makeup primer ingredients. They nourish, smooth and minimize fine lines and pores, for makeup that looks its best and lasts longer. Vegan, paragon free and tested on models and celebrities—NOT on animals!