Smart Technology, Seamless Beauty.

Smarter skincare starts here.

Experience Hero

AI Skin Analyzer

The AI Skin Analyzer reveals your complexion’s story with a dermatologist-backed scan that scores and tracks up to ten key skin concerns. Instantly, it unlocks personalized insights and tailored routines, turning the Mirror into your most trusted beauty confidant.

  • 7 skin concerns - Wrinkles, pigmentation, texture, oiliness, acne, and UV Spots
  • Scores each parameter from 0 to 100, and generates a composite skin health score
  • Delivers dermatologist-backed insights, personalized tips, and scan history
  • Powers downstream personalization across routines, products, and content
  • Provides a visual, trackable, and trust-building experience only possible on the Mirror

Skin Progress Tracking

Skin Progress Tracking offers a timeline of past scans, showcasing visible results over time and building confidence in both your skincare routine and the products behind it.

  • Timeline view of historical scans
  • Validates skincare results and reinforces brand/product trust

Personalized Routine Builder

The Personalized Routine Builder transforms daily skincare into an interactive, step-by-step ritual on the Mirror, guiding users through the core stages: cleanse, treat, moisturize, and protect. With the option to manually enter products or select from smart recommendations, it helps users stay consistent, engaged, and on track.

  • Allows users to build, organize, and follow personalized skincare routines
  • Runs in real time on the Mirror, turning routines into guided, interactive experiences
  • Supports both manual product entry and system-generated suggestions
  • Promotes consistency, accountability, and daily engagement

SmARt Makeup Artist

Our SmARt Makeup Artist tool uses real-time recognition and dynamic overlays to guide precise application, adapting to each unique face shape. With expert-inspired maps, product recommendations, and influencer features, it transforms the Mirror into an active beauty coach beyond a simple reflection.

  • Real-time facial recognition and overlays to guide application
  • Adapts dynamically to face shape and projects face maps onto the face
  • Enables precision and personalization that can’t be replicated by mobile alone
  • Elevates the mirror experience beyond passive reflection to active coaching
  • Provides tool and product recommendations
  • Working with real MUA to create face maps and opportunities for other famous influencers or MUAs to be featured in many ways

Exclusive Marketplace

The SWAN marketplace has been carefully curated to feature both cult-favorites and the next generation of must-know brands. More than just shopping, every recommendation is personalized using AI precision and pro-level insight to find the best products based on your skin data, unique features, and preferences. With checkout on the mirror or mobile, building a routine that feels personal (and works) has never been this effortless.

  • Your favorite brands all in one place
  • AI-driven, personalized product recommendations
  • Product recommendations integrated throughout your SWAN experience
  • Seamless checkout on mirror + mobile

SWAN Social Community

SWAN Social Community connects beauty lovers and is designed to make discovering, learning, and sharing effortless. Scroll through a personalized feed of tutorials, product recommendations, and more from your favorite creators, experts, and users. Whether browsing on your mirror or phone, you’ll see content tailored to your features, skin data, and preferences, making the experience as personal as it is social.

  • Watch tutorials and product demos tailored to yourskin type, tone, and features.
  • Follow and interact with videos from your favorite creators, brands, and professionals.
  • Share your own looks, routines, and tips directly to your profile from the mirror or app.
  • Engage with a beauty-focused community by liking, commenting, and following your favorite SWAN accounts.
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Mobile App

The Mobile App brings SWAN everywhere-watch, create, and share social content while discovering and purchasing products that sync seamlessly with your Mirror. With SWAN on the go, the full community and marketplace experience is always at your fingertips.

  • Social Content - watch and connect with community
  • Content creation - create and upload from your camera or from your iPhone library
  • Marketplace - discover and purchase products (syncs with the bag on the Mirror as well)
  • SWAN on the go - don’t have to be with your Mirror to be on SWAN